I’m married to sort of a media guru and he told me the other day that 280 billion dollars are spent on advertising in this country each year. Over 60 billion is spent on junk mail that people immediately throw away. 60 billion dollars worth of paper pulp that came from trees that would look a lot nicer in your or my backyard. Meanwhile, you and I are spending more money and time trying to get AWAY from advertising than ever before. I don’t know about you, but I’m willing to pay for HBO and TIVO so I don’t have to watch commercials.
Okay, that’s just sort of a rant with some real figures for you to consider. My husband, incidentally, is not in the advertising business. He has something to do with things like event sponsorship for NCAA Division II sports, Indy racing, triathlons, Olympic games and so forth. Actually, I’m not sure exactly what he does but it’s sort of like that. He says, now that people don’t come together as a community around their work the way they did when we were an agricultural economy or even a manufacturing economy, now they have less ‘community’. We are largely a service based economy now and that’s an economy of individuals. So, people are trying to find community in other ways. He helps universities and sports leagues and, um, ESPN activate community events. Does that make any sense? All I know is one time, about a month before we moved, a thousand (8 giant crates) of childrens yoga mats showed up in our driveway and Rich asked me to find homes for them as part of a program to engage youth who wouldn’t otherwise being doing yoga to do yoga. So I parceled them out to the children’s PT department at the hospital and a couple of early intervention programs. Whatever. It was annoying having those blue mats all over the place while I was getting ready to move but the therapists and teachers were happy to get them. Lou, you’ve known him forever. Do you understand what he does? Send me an email and let me know, okay?
Rambling, rambling, rambling. HERE is an ad campaign I like, one I would watch if they let it run on TV. But you didn’t see this as a Super Bowl commercial did you? I love Mirenete. I think she’s just so sweet and full of life in this photograph. Yes, she could probably do to lose a few for health reasons, but she looks like a spunky and beautiful version of the majority of women over fifty. I think the ad campaign makes sense. I mean, after all, it’s about you and me, right? Some women are really against this campaign on the grounds that it’s too "in your face" and "women don’t want people to see them as they are after the age of 50." What? We just become vapors? What do you think of this commercial?